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Elevating the Myrqvist Web Experience

A UX-Driven Redesign Guided by Brand Values

This thesis presents a redesign of Myrqvist's website, aligning it with the brand's new visual guidelines. The project emphasizes clean, user-centered design rooted in Scandinavian aesthetics, aiming to improve usability, consistency, and brand expression. Through tools like Figma, the redesign process included research, wireframing, prototyping, and testing. The result is a refined digital experience that reflects Myrqvist's identity and enhances user engagement.